Each chapter opens with a "What do you think?" puzzle that immediately helps students connect and engage with key topics. The puzzle is answered using concepts covered in the chapter.Reflecting the latest trends in American behaviors, demographics and opinions, General Social Survey (GSS) data has been updated throughout.New coverage focuses on the emerging role of big data in social research, a technique still in development.Numerous new non-American examples have been added to better illustrate the global use of social research.An all-new section is devoted to demographic analysis.Helping students maximize their study time and course success, end-of-chapter study aids include point-by-point chapter summaries, a list of key terms, review questions and exercises, and research proposal exercises. In addition, a running glossary with in-chapter definitions simplifies chapter reviews and exam preparation.Numerous real-world and hypothetical examples, myriad figures and tables, sample research tools and the author's renowned sense of humor and compassion combine to make THE PRACTICE OF SOCIAL RESEARCH the most accessible, student-friendly text on social research methods available.As they progress through the text, students prepare different sections of a proposal in each chapter while applying specific chapter concepts. The exercises culminate in Chapter 17, when students review the reading and writing aspects of the work, including literature reviews, internet research, and the organization and writing of the report.Highlighting real-world applications from the start, overviews at the beginning of each chapter explain the objectives and how the material covered fits into the overall scheme of social research.
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